Served over HTTPS with a valid certificate.
A robots.txt that allows crawling and declares the sitemap.
An XML sitemap listing all canonical pages.
Each page emits a self-referential canonical link.
One <h1> per page, landmark elements, descriptive titles.
schema.org structured data (Organization / LocalBusiness / WebSite).
Social share meta + a share image.
FAQPage structured data for local-intent questions.
An llms.txt brief so AI crawlers can understand and cite the site.
LCP < 2.5s, CLS < 0.1, INP < 200ms (field/lab).
PageSpeed performance score 90+ on mobile.
Responsive, tap-target-safe, no horizontal scroll.
HSTS, X-Content-Type-Options, Referrer-Policy, etc. (Observatory A/A+).
A real CSP without script unsafe-inline.
Verified in Google Search Console with the sitemap submitted.
Verified in Bing Webmaster Tools (feeds ChatGPT/Copilot).
IndexNow key hosted and pinged on deploy for instant re-crawl.
A privacy-friendly analytics beacon is live.
Key conversions (calls, form submits) are tracked.